Black Merino Wool Socks

We are redefining retail production, by cutting down the supply chain, we are able to reward our customers by introducing luxury level products at prices unmatched in the marketplace

Our uniquely created network allows us to focus on flexible batch orders for a highly demanded articles while adopting a 4 week quick delivery, made-to-order solution for the more unique variations in our collections, as well as affordable completely custom once off pairs for consumers looking for something even more exclusive. This approach allows Us to adapt to the market and completely eliminates warehouse and storage fees, without any wasteful overproduction.

Our passionate Reinhard Frans Family has put in the hard work and dedication, eliminating costly and unnecessary intermediaries, avoiding third-party markups. Only by sourcing all elements Ourselves , is Reinhard Frans able to offer the highest level of quality products at these price levels, because we want to make luxury affordable to a wider audience.

We do it all ourselves, from the perfect materials hand selected to post processing, to product design and marketing, to our atelier and quality control, all the way down to logistics and packaging is all handled in-house, creating a transparency exclusive to Reinhard Frans, offering the best value the market has to offer.